Ticketmaster Australasia has launched its View From Section feature, which allows for 3D visualisation for fans to see the exact view they will have from a seat before they book.

View From Section was originally launched across Australian Football League (AFL) events at Melbourne’s Etihad Stadium.

The full 360-degree view of the venue aims to enhance the way fans book tickets for live entertainment and sport events. The technology was developed in partnership with marketing agency Iomedia and is available to customers on both desktop and mobile platforms.

Ticketmaster Australasia’s managing director, Maria O’Connor, said: “We are ahead of many key markets in implementing this technology and follow in the footsteps of a successful integration by our American counterparts.

“It is testament to this superior platform that our technology will then be integrated by other ticketing brands throughout Australia.”

O’Connor added: “The ‘View From Section’ capabilities are so good even other ticketing brands in Australia will be integrating our technology on their platforms.”

AFL spokesperson Patrick Keane said: “Ticketmaster’s latest feature enables fans to get a taste of what they will see once they are in their seat on match day. Ticketmaster and Etihad Stadium continue to invest in initiatives to better cater for fans and members and to improve the overall match day experience.”