English Premier League football club West Bromwich Albion has announced an early-bird season ticket scheme for the 2017-18 season, reducing the price by five per cent.

The £380 (€445/$472) early-bird offer means supporters would be paying £20 per game for seats in the Birmingham Road and Smethwick End stands. The Lower East Stand will cost £425 while the Upper East Stand and the West Stand will cost £475.

A £45 season ticket for children under 11 years old would cost only £2.50 per game for the new family area in the West Stand.

The early bird deal expires on June 3, and existing season ticket-holders must renew before that date to guarantee their current seats.

After the window closes, West Brom will briefly freeze sales and make a new announcement following the release of the fixture schedule for next season in mid-June.

Under the early bird offer, ‘behind the goal’ adult prices have been cut to £380, with concessions at £285 for over-60s, £205 for students and under-22s, £150 for disabled supporters and £95 for under-17s.

West Brom also offers credit arrangements to allow fans to pay in monthly instalments, which will add another five per cent onto the savings.