Industry News

Mercedes-Benz and Live Nation link up in Canada

Mercedes-Benz Canada has partnered with Live Nation Canada in a multi-year deal.

Under the new agreement, the Mercedes brand logo will be visible at live music events across Canada, with digital screens reading the slogan, ‘Be Moved’.

The car manufacturer has also announced its concierge service, Mercedes-Benz Star Access. It will provide customers with a dedicated representative that will assist with ticket purchasing and is available to any person who has leased, financed or purchased a car from the dealer network.

“We believe our customers deserve the best. It’s what they expect from our vehicles and it’s what we strive for in every customer interaction. Through this partnership, we can now facilitate access to the best live events in the country,” said Brian D. Fulton, president and chief executive of Mercedes-Benz Canada. “Live music has the power to move people. We want to be a part of that fun and excitement.”

Virginie Aubert, vice-president of marketing at Mercedes-Benz Canada, said: “This partnership with Live Nation is about celebrating our passion for performance. ‘Be Moved’ plays on both the literal and figurative meaning of the word, making a bold statement about the Mercedes-Benz brand, while also extending an invitation for concert-goers to embrace, enjoy and be inspired by the live music experience.”

Live Nation Canada’s president of media and corporate partnerships, John May said: “Live Nation and Mercedes-Benz are both brands that are passionate about performance. That passion has made us best-in-class in our respective fields and we’re thrilled to now be working together.”