Skiddle, a double award-winner at last week’s Ticketing Technology Awards during the Ticketing Technology Forum in Dublin, has announced the integration of Apple Pay on the Skiddle App.

Apple Pay – Apple’s state-of-the-art method for paying for goods and services both online and on the high street, will now be included as a payment method on the mobile application.

According to Skiddle, if a user is not already an Apple Pay convert, all they will have to do is go to ‘Settings’ on a phone and click on ‘Wallet & Apple Pay’ before taking a photograph of the payment card. Once it is verified by the bank, the customer can use it with any contactless card device.

Apple Pay, which joins the already-integrated Android Pay feature on the app, will sit alongside other Skiddle App features such as ‘Artist Tracking’, which pushes a notification when tickets for an event of particular interest are about to go on sale, and personalised event recommendations.

At the Ticketing Technology Awards, Skiddle picked up the Moving On Up and Customer Service gongs, with the former recognising how the company’s “re-energised and re-purposed app has improved the user experience for the live music fan”.

“These awards mean an awful lot to us, because it really proves the direction we’re taking is the right one,” Skiddle co-founder Ben Sebborn said.

“We focused on the most important aspect of our business when we rebranded in 2016, customers, proving that ticketing doesn’t have to involve taking advantage of music fans. We’ve seen record growth since we introduced policies such as Re:Sell and Cool:Off, which shows that if you look after your customers they will, in turn, look after you.

“To then get a second award, just goes to show how much our way of thinking is shaking up the industry. And this is only the start of what we have planned.”

For a full list of winners from the Ticketing Technology Awards, click here.