Ticketmaster has appointed entertainment industry veteran Greg Economou as its new chief commercial officer and head of sports.

Economou, who will report directly to Ticketmaster president Jared Smith, will be responsible for the company’s industry sales and marketing operations, as well as its sports division.

The role has been created to build on Ticketmaster’s expansion in the sports industry in the first quarter of 2017, with the company having signed new deals with the Ottawa Senators, the University of Oregon (pictured) and Rutgers University.

“We’ve focused this role specifically around helping our partners identify and leverage our new products and services,” Smith said.

“Greg has such a rich history of helping sport and entertainment properties connect and engage with fans that he’s the perfect fit to help our partners utilize Ticketmaster tools to find and engage more fans.”

Economou added: “It’s a really exciting time to join Ticketmaster. I was drawn by a set of new products and tools that I believe is truly going to disrupt the way our clients make pricing and distribution decisions to maximize sales, but also to finally be able to identify and personalize the in-venue experience for their fans.

“I can’t wait to apply my consultative approach and serve as an even stronger partner to help lead the industry into the future in some awesome new ways.”

Economou has held senior positions as the chief marketing officer of the NBA basketball league and as executive vice-president of revenue performance for Madison Square Garden, among other positions.