AudienceView, an e-commerce software company for events and entertainment, has recruited former Live Nation executive Michael Burnett to join its team as managing director in the UK and European markets.

Leaving his director of PMO role at Live Nation, Canada-based AudienceView believes Burnett brings “extensive ticketing and general management experience to the position”. Burnett was also the founder and former managing director of See Tickets from 2000 to 2012.

He will be responsible for all aspects of the firm’s business operations in the UK and Europe, including current customer success, new customer acquisitions, local partner enablement and overall business success.

Burnett will oversee a team of 16 AudienceView staff in Britain and continental Europe. The company’s clients include more than 550 venues in 15 countries, according to the International Ticketing Yearbook 2016.

“With the industry’s strongest and most innovative solution, AudienceView has an incredibly exciting opportunity to grow in the region and to shape the future of entertainment ticketing and e-commerce,” said Burnett.

“I am excited to help establish deeper relationships with our existing clients, welcome new organisations to the AudienceView family and help all of our partners reach their business goals.”

Michael Bryce, AudienceView’s chief operating officer, said: “We are delighted to welcome an executive of Michael’s calibre to our leadership team. In addition to his expert understanding of ticketing and technology, Michael has the industry credibility to lead our company efforts and build on our continued momentum in the UK and Europe.”

“With Michael as a senior executive based permanently in the UK, we have the right leadership in place to help our clients maximise their potential with our solutions and pursue the significant growth opportunities we see in the market.”