South African ticketing site Computicket has acquired sporting event registration platform Entry Ninja.
Computicket bought the start-up, which provides event organisers with registration and ticketing services, for an undisclosed amount.
Disrupt Africa news website reported that the company has “set its sights on servicing mass sporting events via Entry Ninja’s innovative system”.
“We were actively looking to extend into event registration so as to better service our customers through the approximately 1,000 Computicket outlets,” said Joseph Bronn, deputy chief operating officer for the Shoprite Holdings Group.
Entry Ninja has handled booking for about 460 events, mainly obstacle course and road running races like the Joburg 10k Cityrun and FNB Cape Town 12 Onerun.
The deal marks Computicket’s first acquisition since its bid to have a Competition Tribunal investigation into alleged exclusionary and anti-competitive practices was dismissed in October, according to IQ magazine.
Since 2010, complaints from some of the firm’s rivals such as Strictly Tickets, Artslink, Going Places, TicketSpace and Ezimidlalo Technologies left the company under scrutiny.
Entry Ninja’s management team and current staff will continue running day-to-day business operations, Computicket said, according to Disrupt Africa.