AudienceView, the events and entertainment software giant, has recruited Karen Hogg into the newly-created role of vice-president of customer success.

The Toronto-based company, which processes more than $2bn (£1.5bn/€1.8bn) in annual transactions, said the new role illustrates its ongoing commitment to the success of its customers, which hail from 15 countries worldwide.

Hogg’s background includes senior roles with leading vendors including PeopleSoft, SAP, Sierra Systems, NexJ Systems and Longview Solutions. AudienceView said she is renowned for her “exceptional customer care knowledge, communication and collaboration skills, and for driving strategy and results”.

Hogg’s primary responsibility will be to help customers “fully leverage the AudienceView platform to achieve their individual business goals”.

Full value of investment

“This is an exciting opportunity to drive the success of our customers as defined by our customers,” said Hogg. “We are fully committed to ensuring that each and every organisation we serve is realising the full value of their investment in our solution and look forward to celebrating their continued successes. When our customers succeed, so do we.”

The company’s list of clients includes more than 170 organisations and 550 top venues around the world.
AudienceView added that Hogg will also lead and expand its current team of 35 staff in solution activation, implementation, professional services, customer support, maintenance and account management.

“Karen has an incredible background in leveraging technology to create transformational experiences. She also brings more than two decades of expertise focusing on the customer to AudienceView’s executive team,” said Michael Bryce, chief operating officer for AudienceView.

“Karen will apply her tremendous skillset to advance AudienceView’s positive, winning spirit and energy as we expand our customer success team. She has the ideal background to help us continue exceeding the expectations of our entertainment industry clients around the world.”