StubHub has been recognised for its consumer protection standards after being awarded Sharing Economy UK’s TrustSeal.

The eBay-owned secondary ticketing marketplace is the first resale site to receive the TrustSeal, which is a kitemark awarded by the trade body that represents and champions the country’s sharing economy businesses.

StubHub said that gaining the TrustSeal gives its customers confidence that it upholds important standards to protect consumers online in key areas including help and support, secure payments and data protection.

“We believe that building consumer trust is key to ensuring that the ticketing industry remains open and is safe and secure for all consumers,” said Wayne Grierson, UK country manager for StubHub, according to Music Week.

“StubHub is proud to be the first secondary ticketing platform awarded the SEUK TrustSeal, in recognition for the efforts that we have put in to build trust among consumers and prevent fraud in the secondary ticketing market. We urge other secondary ticketing sites to also implement best practices to protect consumers. Together we can build more trust in the industry.”

In the second round of TrustSeal applications, companies such as Airbnb, the home sharing platform, TrustedHousesitter, the pet sitting and travel website, and HiyaCar, the car rental company, also met the eight principles of good practice.

Each firm had to undergo a rigorous application process and were judged by an advisory panel of independent industry experts.

Richard Laughton, the chair of Sharing Economy UK, said: “Congratulations to all those awarded– they have shown they have the services and processes in place to uphold the highest standards of customer safety. Our ambition now is for more companies in the sector to follow in their footsteps.”