Industry News

Queen break free from scalpers with Twickets partnership

Veteran rockers Queen have followed stars Adele and Ed Sheeran in taking on ticket scalpers by partnering with face-value resale site Twickets.

The ticketing platform charges a fee to the seller, rather than the buyer while also having strict guidelines in place to prevent touts reselling seats at inflated prices.

Tickets for Queen’s 14-date tour went on sale three weeks ago, selling out within an hour. Tickets for the November and December tour were then immediately found on secondary sites for up to 10 times their face value.

Band members Brian May, Roger Taylor and Adam Lambert, the lead singer who takes on Freddie Mercury’s role, will now begin directing fans to the Twickets website.

“The partnership aims to help fans driven gaga by ridiculous secondary prices, enabling them to buy and sell spare tickets securely and without being ripped off,” a spokesman for Queen said, according to The Times newspaper.

Richard Davies, the founder of Twickets, said: “Increasingly, artists are getting very frustrated with the level of trading that is going on at these secondary agencies, which has accelerated beyond belief.”

Other artists have also brokered deals Twickets in an attempt to put fairly priced tickets in the hands of fans. These include Adele, Ed Sheeran, Stormzy and Nick Cave.

Only buyers whose names are printed on their Adele tickets are guaranteed admission to her four concerts in London in July. The only way to change the name is to use Twickets, which does not let users offer tickets for more than their original sale price.

Sheeran has also teamed up with Twickets for his current UK tour.