The NFL is said to be considering ending its exclusive ticketing partnership with Ticketmaster.

The Sports Business Daily news website reports that the North American football league “is likely to end” the partnership when the contract ends next year.

The NFL will instead embrace a new open platform model in which authenticated tickets are sold through a range of providers, league and teams, the website reports.

The NFL began a five-year secondary ticketing sponsorship and business venture worth $200m with Ticketmaster in 2013.

Owners voted unanimously by 32-0 to extend the contract, which began in 2008, at their annual meeting in Florida. The Ticketmaster-powered TicketExchange service was believed to have quadrupled since the start of the NFL-Ticketmaster contract in 2008 and sat at 20 per cent of the market for NFL secondary tickets.

“We are very happy with the growth of the business,” said Neil Glat, NFL senior vice president, when the deal was signed.

Image: Craig Hawkins