Industry News

Den Bosch introduce ‘pay-per-point’ season ticketing scheme

Dutch Eerste Divisie football club Den Bosch has launched a ‘pay-per-point’ season ticketing scheme, making it cheaper for fans if their team suffers a loss.

The second-tier side would charge about £22 (€25/$28) for a base price ticket, with an additional cost of £8.70 if the team wins at home and £4.35 if they draw. A loss would lead to any fees being voided.

Club officials have placed a cap of £140 of additional fees incurred, therefore supporters would not break the bank if Den Bosch were to be successful and win a large number of games.

Last season the southern Netherlands club won eight games and drew six. Therefore, under the terms of the new agreement, fans would have paid an additional £96 throughout the course of the year.

The additional funds will be reinvested into the club’s youth team setup, as well as the Den Bosch charity foundation.

Supporters who purchased season tickets prior to June 12 will be presented with a free home shirt.

Image: José Goulão