US cinema operator Regal Cinemas has launched a new website in association with ticketing partner Atom Tickets.
RegMovies.com provides customers with an intuitive site where they can browse movies, watch trailers, view exclusive content and purchase tickets in one place.
The site has been designed to be visually appealing and features a responsive design that automatically optimises its view based on the screen size and device in use.
Previously, Regal Cinema – which has more than 7,000 screens in almost 600 theatres – customers bought their tickets online through the Atom Tickets mobile application.
Guests will also enjoy a revamped experience for the Regal Crown Club, which rewards its 14-million plus loyal members with box office and concession perks.
“As mobile ticketing continues to grow, it’s vital that our promise of an exceptional guest experience encompasses that platform,” said Ken Thewes, chief marketing officer of Regal Entertainment Group.
“This enhanced website delivers a convenient experience on every device so our guests can make movie plans how they want, when they want.”
David Doyle, the chief information officer of Regal Entertainment Group, said: “Regal Cinemas prides itself on providing the best customer experience to moviegoers, and that starts online.”
“As innovators in digital ticketing, Atom Tickets was a natural choice to partner with on a new website that reflects our forward-thinking strategy. We’re excited to deepen our relationship with Atom Tickets and are thrilled to provide a top tier user experience to our guests.”