Industry News

Vet Tix programme hits 3m landmark

The Veteran Tickets Foundation (Vet Tix) has distributed more than three million event tickets through the non-profit’s Tickets for Troops programme.

Founded in 2008, free tickets are provided to currently serving US military, military families, and families of those killed in action. The non-profit scheme is supported by several donors including entertainment company Live Nation.

Events can range from major sporting games, both at the collegiate and professional level, to concerts with top-artists to musical productions.

The three millionth ticket went two veterans who went to a Major League Baseball match between the New York Yankees and the Baltimore Orioles. US Army veteran, Robert Hanna, along with currently serving Army VetTixer, Edward Dowgin, were the recipients.

The Vet Tix annual survey results showed 35 per cent of respondents reporting feeling isolated from personal relationships after military service. In addition, 75 per cent reported being unable to afford tickets to community events.

“Providing veterans and their families with memorable experiences to Live Nation’s concerts is a way for us to thank the military community for their sacrifices, said Michael Rapino, president and chief executive of Live Nation Entertainment.

“We’re thrilled that we were able to contribute to Vet Tix’s milestone of three million tickets distributed and hope to see that number continue to grow in the years to come.”

Image: Live Nation press release