Industry News

Leicester Tigers ticket holders say cheers to Everards beer deal

Beer’s to a great season for Leicester Tigers and their season-ticket holders, after the Aviva Premiership rugby club announced a partnership with Everards.

The Leicestershire-based brewer said this week it would give away one of its Tiger Minikegs with the first 50 adult Tigers season tickets sold on Beer Day Britain, the country’s annual national beer day on June 15.

Everards has a long-standing relationship with the Tigers, and last year agreed a new 10-year deal which will see its award-winning Tiger Best Bitter and Pitch Black stout continue to be pulled at Welford Road.

The Minikeg holds 8.8 pints and, according to Everards, will stay fresh for 30 days once opened.

Leicester Tigers prices

Tigers season tickets guarantee fans a place at all home games in the regular Premiership season, the pool stages of the European Champions Cup and Anglo-Welsh Cup and the pre-season fixtures against Treviso and Ospreys at Welford Road.

Starting from £46 (€53/$59) a month for adult season tickets with a direct debit option, fans can attend 18 games this season for the price of 12 including free evening match upgrades.

Supporters can also claim an under-10s season ticket for free with an adult season ticket.