Industry News

StubHub teams up with Beachbody to create festival workout

StubHub is helping music fans get ready for the summer festival season through a new workout regime launched in association with Californian fitness giant Beachbody.

‘Ready, Set, Live’ is a 45-minute workout regimen created by trainers Joel Freeman and Jericho McMatthews of Beachbody.

It involves strength training and stretching to helps prepare concert-goers to dance, raise their phones in the air, and relax tired neck muscles after a long day of looking up at their favourite performers.

“Warm summer days and long summer nights means it’s time to get out to hear live music, especially at festivals, and StubHub wants to make sure that nothing stops fans from the magic of experiencing their favourite acts, making sure they have the moves it takes to keep up at these high-energy events,” said Jessica Erskine, head of entertainment communications at StubHub.

https://www.youtube.com/watch?v=2zxfxaUGdMU

“Joel and Jericho’s top tips for concert season will get fans ready to stand up, shake it and go non-stop throughout festivals this summer.”

Freeman and Matthews said: “Music festivals can be gruelling! The long days we spend on our feet dancing, walking and standing in line can take a toll.

“We’re excited to work with StubHub to help bring a fun and unique workout to audiences looking to make the most of their festival experience. This workout is tailored to help festival-goers stand tall and feel strong so they don’t miss a beat!”

The workouts can be done at home via the Beachbody On Demand website, as well as on StubHub’s YouTube page.

Image: From video