Event technology platform Eventbrite has linked up with Spotify, the music streaming service, to integrate and promote its concerts and music festival tickets.
With the new integration, Spotify listeners can complete their ticket purchase on Eventbrite in two quick taps.
According to Eventbrite, every additional step costs 10 per cent in conversion on average, and with this checkout method, the company expects to reduce overall drop-off and dramatically increase ticket sales for artists and promoters. The deal with Eventbrite is similar to one Spotify announced with AXS last week.
Spotify will recommend Eventbrite events to its listeners based on their music preferences, as well as emailing an artist’s followers when new tour dates are released. The suggestions will be based on listening behaviours, artist preferences and user location and will be presented to the listener in multiple ways.
Spotify currently features more than 150,000 artists with concert dates in more than 100,000 venues.
According to research by Eventbrite, 42 per cent of people discover new artists and bands through streaming services like Spotify, and half of these fans go on to purchase tickets to see those artists live.
The integrations with Eventbrite and AXS will now allow Spotify users to purchase tickets directly to hundreds of venues globally, such as Red Rocks Amphitheatre, Sprint Center, Target Center and Verizon Theatre in North America. Venues in Europe include The O2, SSE Arena Wembley and Hyde Park in the UK and the Stockholm Live event district.