Ticketing software firm Bookitbee has rebranded as Live IT Group in a bid to reflect its comprehensive new service.

Live IT Group’s cloud-based platform-as-a-service will offer live shows, sporting events, venues and ticket agencies consultancy services and support.

The Bookitbee brand will remain active for its white-label ticketing offering. Bookitbee last year moved to a free-to-use model for event promoters in North America.

“As well as the Bookitbee brand, we are now offering the option of full-service ticketing: end-to-end support and consultancy alongside our industry leading ticketing platform,” said chief executive Kenton Ward, according to IQ Mag.

“Our experience with many thousands of event organisers who’ve used Bookitbee means that our platform has one of the richest feature sets on the market. The combination of the platform and services has seen great results for our clients maximising revenues from bookings and ticket sales.”

The company’s new website says it offers “considerable industry knowledge and experience to help clients maximise revenues from event attendees, run effective campaigns and manage attendee data. This experience is backed up by an industry leading technology platform and financial services”.

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