Nearly half of Millennials living in the UK have attended a live music event in the past 12 months, according to data collected by events and ticketing company Eventbrite.
The company labels Millennials as 18 to 34-year-olds, with 49 per cent of the demographic living in the UK having attended a live music event, basing their decision to attend not only for the music, but also for social status and supporting a cause.
In addition, 81 per cent of those that go to concerts or music festivals said that they attend to engage with a like-minded community. Some 78 per cent of Millennials are more likely to attend a music festival that features artists who are affecting positive change through their music, compared to 69 per cent of Gen X, who are aged between 35 to 45-years-old.
The survey also revealed that 69 per cent feel as though their attendance at a live event is the best way to show other people what they stand for, compared with 59 per cent of Gen X.
Meanwhile, 58 per cent of older Millennials are attending more events supporting a particular cause now than they did 10 years ago, compared to only 39 per cent of Gen X.
Sixty per cent of Millennial parents admit to attending a live event so they have something to share on social media and 61 per cent have live streamed an event, compared to 48 per cent without children.