Live Nation Merchandise has announced a co-branding agreement with Randy’s World Famous Donuts and Odd Future, the hip hop collective with its iconic donut logo.
Odd Future and Randy’s, one of Los Angeles’ most famous donut shops, will build a programme across licensed categories, including apparel and accessories for distribution exclusively at contemporary streetwear retailer, Zumiez.
This collection expands the doughnut-filled line the hip hop collective’s line already has at Zumiez, with motifs of Randy’s, which is a love of rapper Tyler, the Creator, that’s referenced in his music. So far, a pink tie-dyed T-shirt is the only item currently available for purchase.
The merchandise line is now available online and in stores, and to celebrate, two events were held over the weekend that started at Zumiez in Culver City and ended with an after party at Randy’s Donuts. Members of Odd Future were in attendance at both locations.
In addition, Randy’s Donuts landmark sign will be wrapped in the the group’s donut logo and will feature an exclusive Odd Future Donut on their menu at Randy’s, starting yesterday (Sunday).
Image: Live Nation
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