StubHub has signed its first concert partnership in Mexico after becoming the official online ticket vendor for the Bud Light Hellow Festival in Monterrey.

The two-year deal covers both primary and secondary sales for the event, which this year will feature major US artists Kendrick Lamar and LCD Soundsystem when it takes place in August.

StubHub is expanding its presence in Latin America having bought market leader Ticketbis last year.

Antonio Valero, head of new business models at StubHub, said: “Thanks to the partnership between StubHub and the Bud Light Hellow Festival´s 2017 edition, consumers have more flexibility to attend this great festival.

“Bud Light Hellow Festival has trusted StubHub to deliver benefits to festival attendees, including the guarantees that StubHub offers for reliability and security within the Fan Protect Guarantee. StubHub is very happy to collaborate with a festival of this level.”

Latin American expansion

As well as Mexico, StubHub has also built its presence in other parts of Latin America since absorbing Ticketbis. In April it became the global ticketing partner of Brazil’s Rock In Rio 2017. The 2017 line-up includes major acts such as Lady Gaga, Bon Jovi, Maroon 5, Justin Timberlake, Guns N’ Roses, The Who, Red Hot Chili Peppers, and several others.

StubHub recently joined with Liga MX’s Xolos de Tijuana to launch the first official online ticket marketplace for a football club in the country.

Speaking about the Bud Light Hellow Festival partnership, the event’s creative director, Fran Martinez, said: “We are very excited for this alliance; we fully trust in the professionalism and security that StubHub offers to such an important event like this festival. We are sure that this alliance will be a long-term agreement and will help us to reach different countries and continents.”

Image: Hellow Festival