Eventbrite has announced another major deal after signing a distribution partnership with SeatGeek.
Eventbrite bought Ticketfly from Pandora in a $200m (£155m/€180m) deal earlier this month, and also recently unveiled a new partnership with music streaming giant Spotify.
Now Eventbrite tickets for tens of thousands of festivals and live music concerts across North America each year will be available for purchase from within the SeatGeek app or desktop site.
As well as in-platform purchasing, SeatGeek will leverage Eventbrite’s open API to list primary event tickets on its mobile-first platform. Fans will receive a QR code they can access directly within SeatGeek for easy entry to events, in addition to receiving traditional PDF tickets via email.
“Eventbrite is focused on helping event creators sell more tickets, and making the process of securing a ticket as easy as possible for attendees, regardless of where they discover that event,” said Tamara Mendelsohn, vice-president of product at Eventbrite.
“We share SeatGeek’s open approach to integrating with leading technology partners. This new partnership places our organizer’s events squarely in front of potential new fans, as well as helping people find great things to do.”
Latest major deal
Eventbrite also bought Nvite and Ticketscript during the first half of 2017, while also illustrating its potential through a partnership with social media giant Facebook. It also launched its Eventbrite Venue division earlier this year.
The deal is also another major development for SeatGeek, which bought TopTix for $56m in April.
“Above all, we want to make sure that fans can access and buy tickets in the simplest way possible, and partnering with Eventbrite gives our users access to thousands of additional events each month,” said Jack Groetzinger, co-founder and chief executive of SeatGeek.
“We strongly believe in the power of an open ticketing marketplace, which means not only distributing our primary inventory onto other partners, but receiving inventory from other platforms to support the open ecosystem we believe in.”
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