Industry News

Ticketek adds to New Zealand portfolio

Ticketek has added New Zealand’s ASB Theatre Marlborough to its network of sports and entertainment venues.

The ASB Theatre Marlborough, which opened in Blenheim in 2016, is a multi-purpose venue with state-of-the-art facilities for live performances, conferences and functions.

Geoff Jones, the chief executive of TEG, the parent company of Ticketek New Zealand, said the new partnership would not only see Ticketek provide a world-class ticketing service, but help the ASB Theatre Marlborough grow its business and profile.

“Ticketek is the region’s no. 1 ticketing agency providing customers with a user-friendly experience in finding and buying tickets to a vast array of events,” said Jones.

“For our venue partners we provide advanced data-driven marketing and technology solutions, which are all about helping our business partners grow.

“I am delighted to have the ASB Theatre Marlborough as a partner and I look forward to future success together.”

New marketing channels

ASB Theatre Marlborough general manager Andrew Scott said the ticketing arrangement will enable the theatre to access new marketing channels cost-effectively and provide patrons with booking access via the theatre’s box office to a large range of shows, festivals and sports events throughout New Zealand.

“It also enables shows in Marlborough to have much greater visibility nationwide via Ticketek’s extensive online audience,” Scott said.

Scott said Ticketek’s partnerships with national and international promoters will enable the theatre to attract a greater range of high-profile touring artists and shows to Marlborough.

“It’s going to be a huge bonus for putting Marlborough on the map for touring acts,” he said.

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