The Washington Ballet, one of North America’s most celebrated cultural organisations, is to employ Patron Technology’s ticketing and CRM services.

The company will use PatronManager, the integrated ticketing, fundraising, and CRM system built on the Salesforce platform. PatronManager provides subscription ticketing, fundraising, and marketing together in one CRM platform, allowing a comprehensive view of each patron.

The Washington Ballet presents performances in venues throughout Washington DC, as well as managing the Washington School of Ballet.

“We are delighted to implement PatronManager,” said Rosie Vergilio, director of marketing and communications for The Washington Ballet.

“We know its robust technology will provide an efficient integrated database that will permit us to expand our marketing and development efforts in innovative ways.”

Cultural event listings

The Washington Ballet joins more than 650 arts and cultural organisations in adopting PatronManager including American Shakespeare Center, the Interlochen Arts Academy, and Goodspeed Musicals.

Patron was founded in 2001 by Eugene Carr, a professionally trained cellist who served as executive director of New York City’s American Symphony Orchestra and then started CultureFinder.com, the first to bring cultural event listings and online ticketing to AOL in the 1990s.

“With an outstanding professional company, ballet school, and community programs, The Washington Ballet’s patron base is diverse and expansive,” said Carr.

“With PatronManager, The Washington Ballet will be able provide more personalised service at the box office and beyond for each patron’s individual needs as well as having the ability to sell more tickets, and to target their marketing and fundraising efforts more effectively.”

IMAGE: Jabore