Industry News

LA 2024 Olympic bid unveils dynamic ticketing plan

LA 2024 officials have announced plans for a dynamic ticketing scheme should the California city be successful in its bid to host the Olympic Games.

The bid team has unveiled a concept whereby each of the city’s four sports parks, event venues and ‘live sites’ would share resources in an attempt to ensure attendees can easily enjoy an Olympic festival atmosphere.

It is claimed the dynamic ticketing model would give fans access to tickets in real-time if they become available, helping to make the Games as accessible as possible while maximising ticketing revenue and ensuring every athlete competes in front of full crowds.

“LA 2024’s innovative sports park and live site model would create an unparalleled fan experience spread across our city, bringing the action closer to more of LA’s great neighbourhoods,” LA 2024 chief executive Gene Sykes said.

“With the latest technology, unique cultural attractions and diverse dining options, LA 2024’s celebration sites would allow even more Olympic and Paralympic fans to enjoy the Games.”

All Los Angeles 2024 Live Sites would feature big screens showing Games action as it happens, as well as Olympic and Paralympic sport showcases, marketing partner activations and numerous dining and retail options.

Los Angeles is competing against Paris to win the rights to host the 2024 Olympics and Paralympics. It is expected that a plan to award both the 2024 and 2028 editions to the two cities will be approved by International Olympic Committee (IOC) members next week after it was put forward by the organisation’s executive board.

A final decision on hosting rights will be made in Lima, Peru, in September.

IMAGE: Los Angeles 2024