Industry News

Gigantic again deploys queue-busting solution at Tramlines

A queue-busting system developed by ticket agent Gigantic is set to again solve admission problems at this summer’s Tramlines, the UK’s biggest city-based music festival.

The Sheffield event, which sees the entire city turned into a huge festival site, is expected to attract tens of thousands of music fans when it takes place later this month.

While extra security checks in place at major events such as Glastonbury last month saw thousands of revellers queuing for hours, Gigantic’s ticketing and box office operation promises to cut down waiting times.

Gigantic’s solution, which reduced queuing time by 90 per cent when it was introduced at Tramlines last year, issues an e-ticket with a unique barcode for the customer’s choice of one of four entrances. Not only does this speed up wristband collection, Gigantic can clearly manage traffic flow and staffing levels at each entrance.

Tramlines festival director Sarah Nulty said: “When we started working with Gigantic, we were at a time of growth, and since then Tramlines has gone from strength to strength, with last year our best in terms of operations. It was the most efficient the box office has ever run.”

Tramlines aims for growth

Taking place from July 21-23, Tramlines returns this year with headline acts such as The Libertines, Metronomy, All Saints, Primal Scream and Toots and the Maytals.

Gigantic founder Mark Gasson said: “Every promoter will tell you that they hate people having to queue to get into their event.

“For Tramlines, getting the ticketing and box office right was really important to enable them to continue growing the festival. Being on site we can adapt to any situation quickly and offer a solution to ensure everyone gets in quickly and customers are happy.”