Ticketmaster is urging Ed Sheeran fans to only buy tickets to see his 2018 gigs as gifts if they will also be attending the concert.
The singer is to play 25 stadium dates across Europe next year, with more than a million tickets to go on sale tomorrow (Saturday).
When the dates were announced last month, fans were told that they will be required to bring tickets, booking confirmation and credit card, plus a form of ID to gain entry to all shows.
Now Ticketmaster is reminding fans that the “strict” regime means that any tickets bought as a gift could be invalidated if the purchaser is not present when the ticket-holder is gaining entry to the venue.
A spokesperson said: “Ed Sheeran and his team have a strict stance against anyone using secondary ticketing websites for profit.
“On this tour, any tickets that are resold will not be valid – this means no profit to touts and no one getting ripped off.”
Tickets for all European dates will initially go on sale via the singer’s official site, Ticketmaster and Amazon on July 8, with no presale. Tickets resold will be deemed invalid if they are not exchanged through Sheeran’s official face-value resale partner Twickets.
Ed Sheeran, who headlined Glastonbury Festival last month, will begin his 2018 tour in Cork, Ireland, in May, before closing in Warsaw, Poland, in August. As well as Ireland and Poland, Sheeran will play two dates at Wembley Stadium, London, as well as Belfast, Cardiff, Glasgow, Manchester and Newcastle. The tour will also take in Austria, Belgium, France, the Netherlands, Sweden and Switzerland.
IMAGE: Christopher Johnson