Blockchain ticketing solution provider Aventus has partnered with North American venue management and live music festival producer Blue Horizon Entertainment.

London-based Aventus said it has “taken the first steps to cementing a major corporate partnership” through the deal, and will begin ticketing for Blue Horizon events and venues in 2018.

Blue Horizon was founded recently, and employs events experts that have previously collaborated with The UFC, Hard Rock, Eric Clapton, Bon Jovi, Aerosmith, Santana, World Championship Boxing, and Rockfest Concerts.

By partnering with Blue Horizon, Aventus said it hopes to bring its blockchain solution to the US, Canada and Central and South American markets. The announcement comes ahead of its initial coin offering (ICO), which launches next week.

A spokesperson for Aventus said: “It goes without saying that we at Aventus are extremely excited to be teaming up with such an experienced team of entertainment industry executives to advise and assist in the development of the Aventus Protocol as we bring our solution to ticket buyers around the world.”

Aventus enables secure transfer and resale of tickets with built-in inflation caps that aims to eliminate fraud and ensure that the final user can be identified. The company believes this type of technology is of particular importance in light of global terror concerns as it brings an additional security measure for attendees.

The Blue Horizon agreement comes ahead of Aventus releasing the Alpha version of its platform aimed at eliminating counterfeit tickets and unregulated ticket touting. The Aventus Alpha will include a detailed walkthrough of the platform and user testing with the development community.

Diane Bowers, a co-founder of Blue Horizon, recently said in a press release: “Blockchain is the most innovative technology in the industry and Aventus Systems will be a game changer for the events market solving some of the most critical problems plaguing the industry.”

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