US music festival FYF Fest is set to become the first in the country to be streamed live through social networking service Twitter.
The Los Angeles-based festival, which includes a lineup of Frank Ocean, Missy Elliot, Erykah Badu and Nine Inch Nails, will kick off tomorrow (Friday) and end on July 23. The live stream will take place on the Saturday and Sunday of the festival from 6 pm to 12 am Pacific Time.
Through Twitter those who missed out on tickets to the festival in Exposition Park will be able to see live sets from several performers, as well as back stage footage, interviews and crowds shots.
FYF Fest’s live stream will be available for free on any US-connected device, whether they are members of Twitter or not. To gain access, fans can visit twitter.com/FYFFEST or via the festival’s Twitter handle @FYFFEST
In the last year, Twitter has ramped up its use of the live streaming feature at live events, including footage of the red carpet at the Grammys, behind-the-scenes lifestyle content at Coachella festival and a series of Live Nation shows, including Marion Hill, Zach Brown Band and Ariana Grande’s #OneLoveManchester charity show.
Twitter, which has 320 million users worldwide, signed a partnership deal with Live Nation back in May, in a move that many concert promoters and artists are taking to reach a wider audience. In addition, Live Nation last year launched its virtual reality partnership with NextVR through the broadcast of a concert by music act Thievery Corporation.