Montreal Canadiens, the NHL team, is to charge fans C$150 (£90/$120/€100) if they wish to receive paper tickets for the forthcoming season.
In a letter to fans, the team said it was adopting a mobile-first ticketing policy and cited security, ease of use and environmental sustainability as reasons for the change.
Those who want printed tickets can obtain them for an additional cost of C$150, plus taxes, per seat. So a Canadiens fan with two season tickets will have to pay C$345 just to get printed tickets.
The cheapest ticket for a game at the 21,000-capacity Bell Centre will be C$147, with that price climbing to C$235 for an optimum game. The cheapest seat in the lowest-priced Molson Canadian Zone will be C$59 for a regular game and C$89 for an optimum game.
While other NHL teams do offer mobile ticket options, not all charge for physical tickets.
One fan told the Sportsnet.ca website: “Last year we got this nice box of tickets for free. Now it’s like, ‘Oh no, you have to pay for what you got for free last year’.”
The Canadiens have sold out every game since January 2004, which is a streak of 541 fixtures.
IMAGE: Kristina Servant