The Green Bay Packers is merging its ticketing and premium seating divisions after promoting NFL ticketing veteran Jason McDonough to lead both.

McDonough, who has also worked for the Miami Dolphins and Florida Panthers, has served as the Packers’ manager and, most recently, assistant director of premium seating.

The Packers said he has produced high client satisfaction levels, record customer retention percentages and steady revenue growth. The organisation added that he was a key decision-maker in developing the new premium seating space in Lambeau Field’s south end, and helped lead the recent two-year suite and club seat renovation project.

The Packers had the fourth highest home attendance in the NFL last season, with an average of 78,000 at their eight Lambeau Field games.

“Jason has done an excellent job leading our premium seating department over the past six years,” said Benzel. “His varied experience working with premium seat ticket holders, developing new seating space and spearheading the recent suite and club seating renovation project will be a valuable asset as we combine our premium seating and ticketing departments.

“We’re looking forward to continuing to serve our season ticket holders and premium seat holders with Jason’s leadership.”

McDonough joined the Packers in 2010 as a premium seating sales executive, and was promoted one year later to manager of premium seating sales and services.

He joined the Packers after spending three years as manager of client services for the Miami Dolphins and Sun Life Stadium (2007-10). He also spent time as manager and later, director, in the premium seating department for the Florida Panthers (2003-07) and as an account executive in new business development with the Minnesota Wild (2002-03).

IMAGE: Lordmontu