TEG, the Australasian ticketing, live entertainment and data analytics company, has partnered with Division Agency to promote national electronic dance music (EDM) tours and events.

Division Agency, a music agency in Australia specialising in EDM events, touring and artist management, recently hired Jason Ayoubi as a partner and director.

Ayoubi is the managing director for Future Music Festival, which regularly gathers close to 250,000 people, which he will now work on closely with Division’s chief executive Scott Robertson. The pair will also spearhead plans for the Summadayze festival.

Division has worked with artists such as Deadmau5, Eric Prydz, Swedish House Mafia, Avicii, Skrillex and Fatboy Slim.

TEG chief executive Geoff Jones said the combination of Division’s genre knowledge and TEG’s strength as a promoter, will make for a robust team.

“This alliance makes sense from so many angles and the winners will be EDM fans and artists,” said Jones.

“TEG has a diverse and dynamic roster of artists who we promote and we have great respect for Jason and Scott’s achievements and ambitions. There are exciting times ahead.”

“We’ve achieved great things together and there’s so much more to come,” said Ayoubi.

“I’m looking forward to producing some massive projects and enjoying the buzz that only comes from doing what I love – putting on iconic and life enhancing events.”

In 2017, TEG has promoted Guns N’ Roses ‘Not In This Lifetime Tour’ in Australia and New Zealand, the Chevrolet Brasil Global Tour (Brasil v Argentina) in Melbourne and the breakthrough Australian debut of Intel Extreme Masters esports.

Upcoming TEG events include Cirque du Soleil’s ‘Toruk – The First Flight’, Jerry Seinfeld and Katy Perry’s ‘Witness’ tour.