Industry News

Atlanta Falcons won’t offer single-game tickets

The Atlanta Falcons have confirmed that no single tickets will be available for NFL games at the new Mercedes-Benz Stadium.

The Falcons have sold approximately 55,000 of 61,000 available personal seat licences (PSLs) and are confident the final 6,000 will go in the next eight weeks before the season starts.

The organisation is mandating that fans purchase season tickets and accompanying PSLs, that range from $500 to $45,000 per seat to get into the $1.5bn (£1.1bn/€1.3bn) arena, on top of the cost of admission, which is $55 to $385 per ticket.

Tickets for the Falcons’ home opener against Green Bay Packers on September 17 are predictably high on the secondary market, working out at about $200 for the cheapest and at thousands of dollars for prime seats.

While it had been anticipated for some time that the Falcons would seek to maximise turnover from PSLs other NFL teams with newly built stadiums, such as Minnesota Vikings and San Francisco 49ers, have chosen to offer single-game tickets.

While ticket holders will pay big bucks for entry, Mercedes-Benz Stadium will offer some of the cheapest concessions in North American major sports, with hot dogs priced at just $2.

The Falcons website reads: “This season the Falcons do not anticipate having any single game tickets available to sell, so the only verified way to purchase single game tickets is through the NFL Ticket Exchange.”

IMAGE: Atlanta Falcons