TEG has appointed Ticketek’s New Zealand chief Brendon Bainbridge to run its new TEG Asia division.

Bainbridge has spent 11 years as managing director of TEG-owned Ticketek New Zealand, and will relocate to TEG Asia’s Singapore base later this year to manage all TEG operations in Asia.

TEG Asia will lead all TEG’s ticketing and live entertainment activities in the region, including the recent 100-per-cent acquisition of leading Malaysian operator TicketCharge. TEG also referred to “additional soon-to-be-announced business interests”.

TEG chief executive Geoff Jones said the decision to appoint the new Asia managing director from within the company reflects Bainbridge’s stature as an entertainment industry executive.

“Brendon has done a fabulous job running Ticketek New Zealand, he knows the sports and entertainment industry inside out and he gets what TEG’s strategy is all about,” said Jones.

“He has the leadership and vision to make TEG Asia a big growth story for the company. I am delighted to make this appointment of a trusted and long-standing colleague.”

Bainbridge will draw on 16 years’ international business experience working for Marriott Hotels in the US in senior sales, marketing and revenue management roles.

“There are so many opportunities opening up in the Asian entertainment market,” said Bainbridge. “I have complete confidence that TEG has the knowledge and technology platforms to make a big impact.

“This is a great export story about taking the know-how developed in Australia and New Zealand and competing on a global stage. I am thrilled to have this opportunity and I thank Geoff for his confidence in me.”

TEG has announced that Trina Tamati has been appointed as Managing Director of Ticketek NZ. Tamati has more than two decades of marketing, commercial and event director experience in New Zealand, the UK, Europe and Australia.

She was most recently the chief executive of the NRL Auckland Nines rugby league tournament and previously worked at the New Zealand Rugby League.

IMAGE: TEG/Nainoa Shizuru