The Ticket Factory has unveiled its new Expoware service to aid registration and operations services for the exhibition sector.
Expoware was developed by the Birmingham-based ticketing agent following research, which saw the team work with the National Exhibition Centre (NEC) and a range of offsite organisers to understand how it could create a seamless registration service for clients.
Following a development and testing phase where Expoware was successfully trialled by several of the ticketing agent’s existing clients, the product is now being officially rolled out to the wider industry, with The Big Bang UK Young Scientists & Engineers Fair the first new client to come on board.
Matt Evans, head of conference and exhibitions at The Ticket Factory, said: “We decided to launch Expoware following detailed feedback from our clients who required a trade ticketing solution. Many told us that if The Ticket Factory could apply its expertise in consumer ticketing to the trade market, we would be able to offer something no other company could.
“We look at ticketing and registration in a very different way to other providers. It’s not just about the online journey and getting your customers through the door – we use detailed insight to establish how different audiences need to be communicated with before and after receiving their ticket, maximising customer engagement wherever possible.
“The Expoware service allows us to bring ticketing for consumer and trade exhibitions together under one roof, taking the hassle out of ticketing hybrid events for our clients.”
The Big Bang Fair will use Expoware’s fully white labelled registration system, onsite scanning with real-time counts of visitors at the event and integration with The Ticket Factory’s CRM and data systems. Expoware also offers pre-show and on site reporting and analytics and bespoke marketing support to promote the public attendance day.
Naomi Franklin, event manager for The Big Bang Fair, said: “We required a ticketing solution that catered for the 70,000 plus visitors that attend our event every year. This includes large groups of school children – primarily aged between 7-19 – in the week, and members of the public on the final day.
“The Ticket Factory’s new Expoware service fitted the brief perfectly, accommodating our trade registration requirements while also having proven on-site experience and a strong database to market the public event on the Saturday too.”
IMAGE: The Ticket Factory
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