Industry News

Utah Jazz signs Ticketmaster as official partner

NBA basketball franchise the Utah Jazz has named Ticketmaster as its ticketing partner at its Vivint Smart Home Arena in Salt Lake City.

Under the agreement, tickets for the Jazz will go on sale October 2 through the Ticketmaster platform and its app, as well as on the Utah Jazz website or over the phone.

Tickets for events at the Vivint Smart Home Arena that have already been sold are set to be transferred to the new system. These shows include concerts featuring Janet Jackson, Katy Perry, Billy Joel, Foo Fighters, Lady Gaga and The Killers.

The Jazz, who won the NBA’s 2016-17 Northwest division title, plays its home games at the 19,911-capacity arena in downtown Salt Lake City. The arena is currently undergoing a $125m (£96.9m/€106m) renovation project to assist in continuing to attract the more than two million guests that visit annually.

“We are excited to work with Ticketmaster to provide our guests with a world-class ticketing experience,” said Steve Starks, president of the Utah Jazz and Larry H. Miller Sports & Entertainment. “The ability to integrate Ticketmaster’s capabilities directly into our mobile app will be a game changer for all our fans, especially season ticket holders.”

Fans will be provided with verified tickets to a variety of events, as well as having the capability to easily transfer and sell tickets through Ticketmaster’s platforms.

“Through smartphone apps, guests will be able maximise their experiences to the fullest,” said Jim Olson, president of Vivint Smart Home Arena. “Starting with the mobile access kiosk technology at the entrances, fans will have the capabilities to upgrade seats, watch on-demand video and locate the closest available amenities.”

The upgrades to Vivint Smart Home Arena are aimed at improving the fan experience, with the lower and upper bowl concourses being redesigned, along with fully-cushioned Jazz blue seats for fans.

Other additions include a 12,000-square-foot atrium and new plaza in the arena entrance, as well as more than 2,700 rooftop solar panels that have been installed to improve energy efficiency.

Image: Michael Tipton