Vibe Tickets is focusing on building its marketing and operations divisions after opening its first London office.

The company, which was founded in Lancashire three years ago, has taken a site in London’s Old Street, which marketing director Cornel Lazar (pictured right) told The Ticketing Business was chosen as it is “right in the heart of London’s start-up culture”.

Vibe operates a social marketplace mobile app that allows fans to bypass the traditional secondary market for event tickets, by providing a platform for them to search for events and buy and sell tickets and negotiate on price, right until the time of the event. It also provides fans with the opportunity to interact with each other, creating a community to share experiences of concerts, sports and theatre.

Lazar, formerly the digital brand and marketing manager at Ticketmaster Resale, said that in order for Vibe to achieve its “phase two” goals, it is essential to be in a convenient location to attract the best talent and be near to where the action is.

“Our immediate goal is laying the groundwork: Building out the team, identifying and implementing the best tools for our team to succeed,” Lazar said to The Ticketing Business.

“We’re gearing up for our second round of funding and we’ve opened a second office in London. It’s an extremely exciting time for the business.

“We’re currently building our core marketing and operations team with immediate requirements for a CRM manager and a programmatic ads specialist. We’re always looking for sound candidates with impressive backgrounds and experience who are passionate about innovation.”

In line with the new opening, the social ticketing marketplace firm has also appointed former Ticketmaster executive Chris Cummins (pictured left) as head of content strategy at its new base in the capital city.

Cummins will oversee the wider marketing team and will be responsible for aligning all areas of marketing across the business and devising a holistic content strategy to drive growth and ensure consistent messaging across all customer touch-points.

“As a team, we will be working to refine our marketing strategy and tactics to help the business in its next phase of growth,” Cummins said in a statement. “Vibe Tickets is expanding at an impressive rate, both technically and geographically. This is a pivotal time for the company as it looks for further investment and I’m excited to be playing a part in this mission.”

He added: “Vibe is a real disruptor in the market. It’s a business that is not afraid of doing things differently, and I’m looking forward to helping connect real fans, doing secondary ticketing right and being on the right side of history.”

Lazar said: “Along with Chris’s appointment, we are continuing to grow our London team. The new office in London will enable us to have the pick of the crop when it comes to recruiting new talent to ensure we keep our finger on the pulse.

“Chris’s knowledge and expertise will be vital in building a strong content marketing team, and he will play an essential role in taking the business to the next level.”