Industry News

Ticket Arena brings in Lisa Brown to lead client services

Ticket Arena and Event Genius have appointed Lisa Brown as their new client services director.

Brown, who has over a decade of industry experience, joins Leeds-based ticketing operator Ticket Arena and events platform Event Genius after 18 months as client services director at The Ticket Factory.

Her previous roles include ticketing manager for the London 2012 Olympic Games, two years as senior ticketing manager at AXS and eight years at Ticketmaster.

Brown said she joined Ticket Arena because of the company’s “potential” and was eager to maintain the progress of client service levels.

“Ticket Arena and Event Genius is already a market leader in its field, so being able to be part of an independent business with a huge amount of potential is really exciting,” Brown said. “The chance to help grow the business and nurture the staff is important to me and I will get the opportunity to do both here.

“Our company has grown considerably in the last three years so it’s about making sure we have a solid foundation in place so as we continue to expand, our service levels do not drop. I want to build on the fantastic work the team here are already doing, providing effective and proactive service to the clients we already have on board.

“Initially I will spend some time reviewing our service levels, processes and policies, ensuring that we are covering all aspects of the client journey and implementing new procedures where applicable.

“A key part of the business’ focus is technology and providing clients with the right tools and information that will allow them to maximise revenue, report accurately and manage their events more effectively. Our technology will continue to evolve as the demands of the industry change and as a business it’s important that we are ensuring the client is at the heart of all we do.”

Brown said clients of all sizes can expect high standards of service from Ticket Arena and Event Genius.

“We’re an independent company so pride ourselves in being able to provide best speed and quality of service in the industry,” she said. “We’re big enough to deliver, but small enough to care.

“Any new customer can expect our team to be truly engaged with their event. With us you’ll get face-to-face contact with proactive account managers who pride themselves on providing fast deliverable and resolutions.”