Industry News

VBO Tickets launches new VBO Pay ‘all-in-one’ solution

VBO Tickets has teamed up with 360 Payments to launch a new solution that enables businesses to process chip-based credit cards at the box office on mobile devices.

VBO Pay has been designed by the Silicon Valley-based operator as an affordable and comprehensive system for promoters and event managers. Replacing “outdated” countertop point-of-sale systems, white label technology provider VBO said its solution aims to bring the “protection and customer satisfaction of chip-reading capabilities to the ticketing and event commerce realm”.

The mobile solution utilises Miura Systems’ M010 Chip & Pin Reader, and is PCI compliant with iOS and Android devices.

“VBO Pay exemplifies our commitment to security and PCI compliance, further ensuring that clients are protected at the highest levels; not just online, but also at the box office,” said Rique Villa, VBO Tickets vice-president of sales. “Through our partnership with 360 Payments, VBO Pay simplifies PCI-compliant credit card processing and offers it as an affordable all-in-one solution to our clients.”

To deploy VBO Pay, an event or box office manager connects Miura Systems’ secure electronic payment Chip & Pin Reader to a mobile device via Bluetooth or a computer via USB (or BT), which then communicates with VBO Tickets’ software and integrated 360 Payments’ streamlined payment gateway services.

VBO, which operates in the US, UK, Germany, South Africa, Malaysia and the Caribbean, said the end result is a solution that delivers “efficiency and protection to the promoter and their patron”.

“360 Payments is extremely proud to become the preferred payment processing partner of VBO Tickets,” said 360 Payment Solutions president Steve Ciabattoni.

“VBO Tickets is exemplary of the revolution that is occurring in the small business world where theaters can implement simple and powerful software solutions to run their business.

“We are excited to help VBO close the loop on accepting transactions both online and in the theater. Whether it’s a chip transaction or Apple Pay, we have it covered.”