Ticketbud has enhanced its event pages with faster loading times and updates to integrations with Facebook Pixel and Google Analytics.

The Texas-based event management, ticketing and registration software as a service (SaaS) platform said event organisers will now benefit from new designs, faster page load times and improved SEO.

Ticketbud said more user-friendly layouts and speedier pages correlate with higher rates of purchase behaviour, while new pages also more prominently display sponsorships, which are vital for many nonprofit and fundraising events.

The development coincides with updates from Facebook Pixel and Google Analytics integrations that allow organisers to more accurately track sales.

“Ticketbud has always been a user-friendly platform to use, today announces the launch of powerful new features that will enable event organisers to sell even more tickets,” said Kayhan Ahmadi, chief executive of Ticketbud.

“By using Google’s SEO best practices for our new event pages, we have ensured that event organisers will increase their revenue and attendee base. Facebook Pixel allows event organisers to target audiences.”

Facebook Pixel is code placed on websites that helps track conversions from Facebook ads, optimise ads based on collected data, build targeted audiences for future ads, and remarket to qualified leads.

Ticketbud added in a statement: “As more and more events are being discovered online, event organisers and marketers need to better understand where their traffic is coming from.

“Ticketbud enables Facebook Pixel and Google Analytics on its event pages with no coding required, along with goal tracking to understand marketing spend and conversions. This information can be used to acquire sponsors, as well as inform event production companies.”