TixTrack, the ticket software solutions provider, has integrated Apple Pay into Nliven, the company’s mobile-first ticketing system.

By adding Apple Pay to a buying process that already includes a fully interactive 3D-view from seat as well as clear, colour-coded pricing, TixTrack said Nliven’s online ticket buying process is “arguably the most informative and simple to use on the market”.

“Integrating with Apple Pay is part of our broader strategy to make it as easy as possible for consumers to purchase via mobile,” stated Steven Sunshine, chief executive of California-based TixTrack. “We’ll continue to roll out new features and integrations in the coming months that serve that goal.”

TixTrack introduced Nliven to the marketplace in January 2016 as a way for venues, promoters and sports teams to take control of their entire ticketing needs while also providing consumers with a superior mobile-first buying experience. The company said that while most ticketing systems were built years ago for desktop purchases, TixTrack built Nliven “to suit the needs of today’s mobile ticket buyers”.

Working closely with customer, Cirque du Soleil, TixTrack designed a simple, intuitive mobile UI that would respond in milliseconds, even when customers had a poor cellular connection. Cirque du Soleil has sold over a million tickets through Nliven, representing more than $100m (£75m/€85m) in sales.

Francois Quirion, senior manager, ticketing and analytics at Cirque, said: “In addition to boosting sales, TixTrack has greatly improved the overall experience our customers have during the ticketing process. For instance, Nliven’s 3D seat-view gives our customers the confidence that ‘what they see is what they’ll get.’ Mobile really is the next frontier in online ticketing and Nliven has been at the core of our mobile efforts.”

IMAGE: TixTrack