Ticketek partners with MongoDB to improve its digital customer experience

Australian ticketing operator Ticketek is hoping to enhance its digital customer experience through linking up with database-as-a-service MongoDB’s Atlas.

By migrating to MongoDB Atlas, which is to serve as the data layer for the core transactional systems needed to power the multi-channel ticket sales and distribution network, Ticketek hopes to drive innovation through open integration and real time data streaming with clients and partners.

Ticketek claims to sell more than 28 million tickets per year, covering 20,000 events, including concerts, sports, theatre, musicals, festivals, exhibitions, VIP experiences and family events.

“Through our partnership and leveraging MongoDB Atlas, we’re able to make strategic decisions and spend time on applications that are transforming how our customers experience buying tickets,” said Matt Cudworth, chief technology operator of TEG, Ticketek’s parent company.

MongoDB has its US headquarters in New York City and international headquarters in Dublin. It also has offices throughout North America, Europe and the Asia-Pacific region.

Every Ticketek ticket sale will pass through an e-commerce platform backed by fully managed MongoDB databases on Amazon Web Services (AWS). The platform feeds a network of new real-time data integration and dashboards, providing insights into trends and ticket sales performance.

The data associated with each transaction is also streamed into Amazon Redshift, AWS’s cloud data warehouse solution, which powers Ticketek’s reporting suite. Real time data streaming, using Amazon Kinesis and Lamdba, enables Ticketek to personalise its communications and deliver a better digital-first customer experience.

Cudworth said: “When tickets to the most anticipated concerts go on sale, we need to make sure that we’re providing the optimal experience to the hundreds of thousands of people trying to purchase them.”

Ticketek’s sold-out events include the Chevrolet Brasil Global Challenge match between Brazil and Argentina at the Melbourne Cricket Ground in June with an attendance of 95,569. The Guns ‘N’ Roses Australian tour in February this year had an aggregate of 353,000 tickets in eight stopovers, including a sold out 74,000 at the MCG (pictured).

Image: MongoDB