NBA basketball franchise Orlando Magic has signed KORE Software to handle its CRM and business management software solutions.

KORE Software’s applications will be the main technology that will support the Magic’s CRM solutions for ticket sales, client services, premium sales and activation and sponsorship sales and activation.

New York-headquartered KORE is looking to build and enhance Magic customers’ experience through three of its applications, which are, Sponsorship & Partner Engagement, Ticketing & Fan Engagement, and Suites & Premium.

With KORE, the Magic hope to be able to aggregate data from fans, analyse it to make quicker and better business decisions, build deeper customer relationships, and provide better audience insights into their corporate partners.

“The Orlando Magic are an icon of data enablement in the sports industry, and we’re thrilled to be a big part of their overarching strategy,” said Matt Sebal, chief executive of KORE Software. “We’re bringing them elements that will serve as the foundation of their customer engagement efforts and help them enhance the Magic fan experience. We love playing that position.”

KORE has partnerships with more than 100 major league teams and 200 universities

Magic’s vice president of strategy, Jay Riola, said: “KORE’s intimate knowledge and experience in the sports and entertainment industry will assist us as we work to further leverage CRM and business intelligence software tools to gain advanced customer insights, run targeted campaigns, and make even more data-driven decisions.”

Image: Michael Tipton