Blockchain ticketing solution provider Aventus has entered into a partnership deal with Townsend Music to test its ticketing app in the UK market.
Aventus has developed a blockchain-based solution – described as “the Bitcoin of the ticketing industry” – which aims to prevent unregulated touting and counterfeit tickets.
Townsend Music will use the Aventus Blockchain as a Persistence Layer Solution, which mirrors the creation, transfer, and sale of tickets throughout their lifecycle on the Ethereum network.
In doing so, Aventus will replicate anonymous samples of some of Townsend’s live events and tickets, including Carly Paoli at Cadogan Hall in London on February 15, and Show of Hands in Wells, which takes place on November 3.
Townsend Music is a direct-to-customer service which provides services for events featuring acts such as Stormzy, Noel Gallagher’s High Flying Birds and The Prodigy. It runs physical, digital and merchandise retail distribution campaigns alongside record labels, artists and management companies.
The London-based firm enables secure transfer and resale of tickets with built-in inflation caps that aims to eliminate fraud and ensure that the final user can be identified. The company said this type of technology is of particular importance in light of global terror concerns as it brings an additional security measure for attendees.
It boldly claims that its technology “effectively ends the ability for ticket touters to continue in business”.
Alan Vey and Annika Monari, directors at Aventus Systems, said: “As Aventus develops over time, we will be adding new features that Townsend can leverage and make available to their clients, growing the use of our blockchain technology. We are excited to be working with such a great company.”