NHL ice hockey franchise the Florida Panthers has revealed several executive staff promotions in its sales and ticketing operations.

Nicole Meloff has become vice president of client services, with John Markiewicz promoted from director of premium seating to vice president of ticket sales, and Adam Summerell becoming vice president of ticket operations.

In her new role, Meloff will continue to oversee the club’s season ticket holder renewal campaign, while focusing on long-term business development strategies and planning of premium club benefits and events. Meloff most recently worked as a new business development representative.

The Panthers had one of the lowest attendance figures in the NHL during 2016-17, with an average gate of 14,600. Around 85 per cent of seats were filled at BB&T Center, the club’s 20,000-capacity home arena, during the course of the season.

Markiewicz will oversee all sales for the Panthers and BB&T Center concerts and events, while focusing on driving revenue from season ticket packages, premium seating and group sales.

Summerell is moving away from his role as senior director of ticket operations to oversee all aspects of BB&T Center’s ticket office for both Panthers hockey and arena concerts and events, while spearheading the arena’s ticket technology and digital ticketing initiatives.

IMAGE: Elliot