Venues and promoters can now take direct control of their resale marketplace thanks to the launch of new ticketing platform Neon.
The UK-based operator, found at Neon.Live, was created to “shut the door” on fraud and ensure extra revenues benefit artists and organisers.
Neon, which has already attracted interest from some of the UK’s leading venues such as The Royal Opera House, wants to offer a platform which allows genuine sellers and eager buyers to operate safely in partnership with venues and promoters.
As it attempts to put the power back in the hands of venues and fans, Neon aims to offer a “unique alternative” to give customers the freedom they want and combat profiteering.
Speaking to The Ticketing Business, chief executive Dan Eastmond said the company was created to solve the disconnect between venues and ticket purchasers.
“Nothing gets listed with Neon until it’s approved by the venue or promoter,” Eastmond said. “They can ask for as much information from the seller to validate their ticket, so if it’s fake it just won’t appear.
“We’ve built the platform based on how venues and promoters actually work, and what their customers want. Neon makes it simple, quick and straight forward for primary sellers to sign up, it’s a five-minute job. It doesn’t cost them anything and they can even claim an admin fee or share of the proceeds.
“For ticket sellers and buyers is easy and guilt free, not only can buyers trust the process they also don’t have to arrive at the venue wondering if they’ll have their night ruined.”
Working with leading venues around the country since early 2017 and now opening their public beta, Neon said more partnerships will be announced in the coming months.
Eastwood added: “We’re talking with an impressive group of venues across the country who are all having internal conversations about a better, proactive, customer focused approach to reselling.
“We’re already seeing significant traffic and sign-ups from ticket holders wanting to resell in partnership with artists, promoters and venues.”