Live Nation has announced former IPG Mediabrands executive Chris Loll as the first chief operating officer of its media and sponsorship unit.

Loll will lead all business operations, as well as executing a multi-year strategy that will introduce new data, digital and live products for agencies and advertisers, while refining process, systems and sales solutions to accelerate the division’s overall growth.

“Chris has a proven track record reinvigorating corporate productivity and taking media and advertising businesses to new heights,” said Russell Wallach, global president media and sponsorship, Live Nation.

“We welcome his unrivalled talents to our division at time when we are experiencing record growth and I look forward to working closely with Chris to ensure we maintain that momentum and expand our global footprint.”

Live Nation’s media and sponsorship advertising platform has 80 million onsite engaged fans, as well as more than 550 million direct connections with fans attending events each year, and over two billion touch points across its digital reach.

Live Nation recently reported increased revenue in Q2, up 29 per cent to $2.8bn. The media and sponsorship division saw revenue jump 31 per cent and more than 90 per cent of its planned sponsorship for the year already under contract.

“Live Nation is a marketer’s playground, with access to passionate fans, unmatched live and digital experiences and highly desirable content,” said Loll. “Who wouldn’t be excited to join a growing company, with impressive talent, unique assets and a business model with untapped potential.”

In his former role at IPG Mediabrands, Loll managed and grew the company’s largest region and multiple specialty data and digital units.