Islington Assembly Hall has become the first UK venue to only sell tickets digitally thanks to a partnership with Dice.
The London arena, which has a capacity of 800, will only make tickets available through the music discovery and ticketing app.
Tickets acquired via Dice, which launched in September 2014, cannot be resold through secondary agents, as patrons must show the ticket on the app on their mobile on entry.
The app provides users with updated stage times and info about support acts, as well as allowing fans to get refunds up to moments before the gig starts.
Lucinda Brown, Islington Assembly Hall’s business manager, said: “We’re so excited to be working with Dice and to be leading the way as a music venue offering mobile-first tickets. Through this partnership, we are making a stand against touts and allowing fans to have more control.”
Dice said that those attending events at Islington Assembly Hall can buy tickets in real time, and get refunds for sold out nights they can no longer make until moments before the gig.
Russ Tannen, Dice’s head of music, said: “In a world where you can travel internationally using just your phone, we believe this is not a step into the future but simply the present.
“When venues ditch tout-friendly paper tickets and embrace mobile, literally everyone wins except for the touts. Islington Assembly Hall is the ideal venue partner, it’s an iconic London venue with a forward-thinking team behind it.”
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