Tessitura speeds up ticket-buying with Addressy

Tessitura Network, a provider of CRM ticketing, fundraising, and marketing enterprise software for arts and cultural organisations, has linked up with cloud-based address management services, Addressy.

New York-based Addressy’s auto-complete address technology cuts down the amount of time it takes for ticket-buyers to fill out online forms, reduces inaccuracies and maximises ticketing revenue.

Tessitura, headquartered in Dallas, said the partnership will streamline its checkout process and speed up ticket-buying for its customers.

“Streamlining the online ticket buying process with Addressy will enable Tessitura’s customers and venues to deliver the best experience possible and increase revenue by reducing cart abandonment and selling more tickets,” said Tom Mucklow, head of partnership development at Addressy.

Tessitura, which works with over 590 organisations worldwide operating in 10 countries and three continents, provides a fully unified, cross-functional system for CRM, ticketing, and fundraising.

Its partners include theatres, museums, dance companies, performing arts centres, attractions, operas, festivals, symphonies, galleries, film centres and more. It operates in Australia, Canada, Denmark, Finland, Ireland, New Zealand, Norway, Sweden, the UK and the US.

Addressy’s smart technology auto-suggests choices as the user types, returning accurate delivery addresses that have been verified against official data sources including the USPS and Canada Post. This style of address verification works like a search engine, and ensures every address is complete and accurate at the point of entry.

“We’re excited and pleased to add this partnership to our network’s ecosystem,” said Jack Rubin, chief executive of Tessitura Network. “Seamless consumer experiences enhance loyalty and customer satisfaction for Tessitura- powered organisations and the cutting-edge technology that Addressy brings improves the online experience for our community’s patrons even further.”