Movie ticket operator Fandango has become the latest company to integrate with Facebook’s Messenger app.
Fandango jumps in with an offer for movie tickets if it thinks Messenger users are discussing a film or trip to the movies.
The California-based company’s ‘M’ assistant “listens in” on chats, and when a movie title comes up with seeming interest in showtimes or locations, it will offer a direct link to buy tickets or watch trailers.
While Facebook had an existing connection to Fandango via its flagship social network product and a chatbot on Messenger, the new integration is the deepest yet.
The new features are completely automated and powered by AI, and users have the option to ignore or dismiss a suggestion. If they don’t want M’s assistance at all, they can mute the service.
“Moviegoing is inherently social, and we’ve been working with Facebook for several years on social innovations around movie discovery, planning and ticket buying,” said Fandango president Paul Yanover. “This is another great example of how we’re connecting fans with movies in the natural social environments where they are already discussing movies.”
Last year Facebook partnered with the operator to begin selling movie tickets right on a film’s dedicated page.